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First, the connotation of icon form
The overall shape of the icon is simple and three-dimensional, with unique composition, clear and smooth lines, and high corporate identity.
The graphic logo cleverly abstracts the abbreviated letters A, D, and S of the company name, making it abstract and graphical, making Andershun's name graphically readable. At the same time, the overall structure with it as the basic constituent element forms a circular circle, showing the concept of harmony and tolerance of the enterprise.
The letter A in the figure is similar to the mainstay, and symbolizes that An Deshun keeps his promise, has the courage to take up the responsibility, and has a strong and unyielding entrepreneurial spirit. He is an outstanding team who can take on heavy responsibility and win the battle.
The letters D and S resemble a bright torch, reflecting the industry attributes of Andersen. At the same time, the torch is a sacred symbol, which means bravery, unity, friendship, symbolizing Andersen's vigorous development, vitality, aggressiveness, and strong Cohesion.
The letter D extends upwards into a galloping river, combined with the Chinese part of the icon, reflecting that An Deshun is a technology enterprise integrating fire protection design, construction, inspection, maintenance and repair operations. Presenting the company's mission to build high-quality projects, provide fire protection, realize employee value, and assume social responsibilities, it means that Andershun's corporate vision of "competing to be first-class in the country".
Second, the meaning of the color of the logo
The icon is in three colors: "red, yellow, blue".
Red represents An Deshun's focus on fire safety, fulfills his mission of "fire protection, life guard", and has the ambition of "anbang to set the country".
Yellow represents the splendor, splendor, bumper harvest, hope and vitality, and it means the direction of the company's struggle to be “an example for the whole industry and harvest golden hope”.
Blue represents Andershun's pursuit of science and technology, efficiency, and advocates "pragmatic, professional, efficient, and innovative."
An: We take social security as our mission and escort fire safety.
Virtue: Honesty, integrity-based, excellence, customers assured enterprises.
Prosperity: Go with the trend, pursue excellence, win-win cooperation, and make the company stronger and stronger.